SOS after OSO (Om Shanti Om)

Well today was a case study straight out of experience and not just some MBA gyan..The title 'How to sell one of trashiest Bollywood movies ever made and earn a fortune instead' explained and executed to perfection. Pure genius and hype inspite of utter shit. Om Shanti Om seemed like Oh Shit Oh no more!! Just for the record in terms of story, OSO was an utter disappointment. No strength of character. It seemed as if as few imbecile friends who in a zombie frame of mind worked on the story plot. Anything put anywhere and overall movie in disarray. I personally never liked the songs so they for me were never a face saver. The only upswing was the multi-mega -entire Bollywood(31 stars) casted ‘Deewangi Deewangi ‘ song and maybe the much hyped 6 pack Sharukh song ‘dard-e-disco’ which would have only made his son Aryan and some skin starved female fans happy. Ms. svelte Padukone hardly has a 20 minute screen presence and parts which I think any actor can do. No doubt the girl is tall and pretty but there was nothing much to her otherwise. Shreyas Talpade, I must say also had a next to nothing role. Single man movie like Chak De! India, OSO was completely driven by King Khan.

It was disappointing to know that an actor of SRK's caliber does not know which script has some sense or is a step forward. Just the other day I read his interview saying that I set my own bench marks through the movies I act in. I am sure he would have left all his fans with edge marks waiting to get out of their cinema seats out of desperation and frustration as to what crap they were being served.

This brings me to the important point that it won't be a surprise that OS still rakes in a lot of moolah. In-movie advertising by ADLABS, TAG, MAYBELINE, AUDI, NOKIA,FILMFARE and many more which I might have missed would have already paid a bomb making Farah Khan's triplets smile with full gusto inside her tummy. Ms. Padukone and Mr Shreyas Talpade would have been more grateful to get a role in this hyped movie so as to oblige Farah with a low fee's. Shahrukh Khan’s company Red Chillies Entertainment which has been under the scanner in the past would have made the entire casting bill to bare minimum. With sets and locations which were hardly expensive and glamorous,,SRK,Gauri and Farah have pulled a fast one on the public. Another reason why so many screens have been booked for OSO so that the money is churned before the truth spreads through word of mouth.

But one thing which amazes me is the audacity and conviction with which Farah khan has promoted her infuriating creation and projected it as one of the finest. Hats off to Farah for her ability to fool the audience and SRK's charisma which I am sure will make this hopeless, below par, stale movie as one of the most hyped and may be one of the highest grossers this season...I